Guide On Internet Marketing {Digital Marketing}

Guide On Digital Marketing

7 STEPS TO BECOME A GOOD DIGITAL MARKETER AND TO PROMOTE YOUR BUSINESS

What Is Internet Marketing?

Internet marketing also known as Digital marketing is the component of marketing that utilizes the internet and online-based digital technologies. For this reason, internet marketing encompasses a wide range of strategies and tactics, such as social media marketing, content marketing, pay-per-click, and search engine optimization.

Types of Internet Marketing

There are seven main types of internet marketing:

1.            Social media marketing
2.            Influencer marketing
3.            Affiliate marketing
4.            Email marketing
5.            Content marketing
6.            Search engine optimization (SEO)
7.            Paid advertising

Let's see how they work individually and together.

1. Social Media Marketing

Social media marketing is the process of acquiring attention and sales through the use of social media platforms such as Facebook, Instagram, or Twitter.

Social media marketing can be split into two: organic (free) or paid.

Organic Social Media Marketing

Organic social media marketing focuses on building a community and deepening relationships with consumers in an effort to induce interest and customer loyalty.

There are countless ways to do that,

First, you can position your brand as an authority in your niche. An easy way to do this is to engage other people and contribute valuable insights to conversations.

Another way to foster loyalty is to consistently prove how much you value your customers and community.

Another key aspect of social media marketing is harnessing the power of customer relations.

Immediately replying to customer queries on social media showcases your brand’s authenticity, and will inspire other people to trust your products or services.

What’s more, social media marketing is closely linked to content marketing.

This is because social media platforms are the perfect place to promote valuable content to your community and niche

Paid Social Media Marketing

There are tons of ways to use paid social media marketing to promote your business, and each platform has its own suite of paid promotional options.

Take Facebook for example.

You can pay to promote your existing organic posts or create dedicated Facebook Ads tailored to your marketing objectives.

Most paid social media marketing is also referred to as “pay-per-click”

2. Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the process of optimizing websites and digital content to improve search engine rankings, which in turn, maximizes the number of visitors to a particular webpage.

In other words, say you wanted your website to appear at the top of Google’s search results whenever someone searches for your “website.” It will be on the SEO top list.

Today Google is undoubtedly the most popular search engine in the world – eating up a huge 79.77% of the market share, so I will advise you to use Google on this.

So how does SEO work?

Search engines use something called “crawler bots” to crawl the internet and build an index of the content available online.

Then, whenever someone searches for a keyword, the search engine will try to provide the most useful and relevant results.

Now there are two sides to SEO: On-page and off-page.

What Is On-Page SEO?

On-page SEO is when you optimize your website or content to rank higher in search engines for targeted keywords or phrases.

Examples of on-page SEO include:

•             Increasing your website speed

•             Having a responsive, mobile-optimized web design

•             Including your targeted keywords

•             Structuring content with title tags

•             Optimizing for Google’s featured snippets

•             Using structured data markup

•             Including internal links to other pages on your website

•             Adding outbound links to other relevant websites

With this SEO is closely related to content marketing

What Is Off-Page SEO?

Off-page SEO is when you optimize your website or content to appear higher in the search results through methods outside of your website or content.

These include external signals like your social media presence and brand mentions.

However, the largest and most influential part of off-page SEO is the generation of backlinks. This is when other websites link to your website or content.

The reasoning behind backlinks is simple.

If lots of websites link to your website, then Google will assume you have valuable and relevant content.

A great way to generate backlinks from authoritative websites is to produce high-quality content that other people will want to share.

Alternatively, you can create dedicated content for another website – this is called “guest posting.”

3. Content Marketing

Content marketing is the process of consistently creating, distributing, and promoting relevant online materials in a way that’s strategically designed to attract, engage, and convert your target market into customers.

There are countless forms of content that businesses use to do this, such as:

•             Blog posts

•             Videos (that are often shared with social media platforms like Facebook and YouTube)

•             Industry reports and studies

•             Infographics summarizing reports and studies

•             Ebooks

•             Podcasts

•             Case studies

•             Emails

•             Webinars

Content marketing works closely with many other types of internet marketing – especially social media marketing and SEO.

As we saw above, social media is one of the main channels used to distribute and promote content.

Now, let’s look at how content marketing relates to {SEO}.

Search engine-optimized content is one of the best ways to get your brand higher in the search engine results pages (SERPs).

The key to content marketing is all about giving before you get it.

4. Influencer Marketing

What exactly is an influencer?

An influencer is someone with a relatively large online following, including:

•             Mainstream celebrities like Emma Watson.

•             Niche celebrities such as world chess champion Magnus Carlsen.

•             Industry experts and authorities, such as digital marketing expert Neil Patel.

•             Micro-influencers (those with less than 100,000 followers) like environmentalist Elizabeth Couse.

So what’s influencer marketing?

Influencer Marketing is the process of working with influencers to promote a product or service to their online following.

Before internet marketing, influencer marketing was only available to large brands that could afford to work with big-name celebrities.

But now, everyone can engage in influencer marketing.

In fact, Influence. co found that on average, micro-influencers with 2,000 to 100,000 followers charge between $137 and $258 per Instagram post.

Remember, that’s on average – meaning some might charge just $50, and plenty of others will happily promote your product in exchange for a free sample.

Alternatively, many businesses will opt to pay the influencer a cut of the sales they produce – this is called affiliate marketing.

Want to know the best part of it?

Micro-influencers actually perform better than big-name celebrities.

A survey conducted by Collective Bias found that just three per cent of consumers are influenced by celebrity endorsements in their purchase decisions, while 30 per cent of consumers are likely to buy a product recommended by a non-celebrity blogger.

5. Affiliate Marketing

Affiliate marketing is essentially just online referral marketing.

A business will set up a program that pays commissions to external websites or individuals for the traffic or sales they generate.

This allows internet marketers and influencers to earn money promoting another business’s products or services.

Understandably, affiliate marketing is deeply intertwined with social media marketing, content marketing, and influencer marketing. This is because most affiliate links are promoted in content or on social media by influencers.

6. Email Marketing

Email marketing is the process of using email to send direct marketing messages to people in an effort to gain new customers and retain existing ones.

Although email marketing might not seem like the most glamorous form of internet marketing, don’t underestimate its raw power.

Why?

Email marketing has a median return on investment of 122 per cent – over four times higher than other types of internet marketing like social media and paid search.

Okay, so how does email marketing work?

Well, before you can begin email marketing, you’ve got to get your hands on some email addresses!

For this reason, email marketing nearly always works in partnership with other types of internet marketing like social media marketing and content marketing.

Email marketing campaigns will often start with something called a “lead magnet” – which is just a fancy way of saying “bait.”

The bait is usually a discount coupon or a particularly desirable piece of content, such as an ebook.

Now, this is when the fun starts.

After capturing email addresses, you can begin to nurture your email subscribers with useful content, giveaways, discounts, early access to new products, and more.

You can also boost sales using email segmentation.

This is when you create separate groups of subscribers (called “segments”) based on their personal preferences and what stage each subscriber is at in the buyer’s journey.

Then, you can create automated email campaigns for each segment, that:

•             Welcome new subscribers

•             Follow up on abandoned carts

•             Follow up with new customers to land repeat sales

•             Ask happy customers for a review

•             Re-engage inactive subscribers

•             Gather valuable feedback from existing customers

•             And more!

7. Paid Advertising

Paid advertising is a form of internet marketing where advertisers pay to show their adverts on search engines and other online platforms, such as Facebook, YouTube, LinkedIn, and Instagram.

Now, paid advertising is often referred to as “pay-per-click” or “PPC” – this means that advertisers will pay a fee each time a user clicks on one of their ads.

But there’s more to paid advertising than PPC.

Many platforms now charge advertisers in different ways depending on their marketing objectives, such as:

1. Cost-per-thousand impressions (also known as “cost-per-mille” or “CPM”). This means you’ll be charged each time your ad is viewed 1,000 times.

2. Cost-per-view (CPV). This means you’ll be charged for each view your video receives.

3. Cost-per-action (CPA) (also known as cost-per-acquisition). This means you’ll be charged each time a user takes a specific action or converts into a customer.

The two biggest digital advertising platforms are Google and Facebook. Between them, they receive the majority of U.S. digital ad spend, with 38 per cent and 19 per cent, respectively.

Let’s take look at them.

Paid Advertising on Google

To advertise on Google, you must bid on the keyword terms you want to display your ads for.

For example, when using Google Adwords, you can bid to have your ad displayed for the keyword “standing desk.”

Then, if you win the bid, whenever someone searches “standing desk” on Google they’ll see your advertisement in the search results.

Paid advertising on search engines like Google is often referred to as “search engine marketing,” or “SEM.”

One of the key benefits of SEM is that searchers usually have a high level of buyer intent. Think about it, if someone searches “standing desk,” it’s highly likely they're interested in buying one!

Paid Advertising on Facebook

Facebook allows you to display your ads to a refined target audience.

You can define your target audience by demographics, interests, behaviours, and more. Plus, there are numerous ways to apply different filters.

You can drill down to define your perfect customers, and then use Facebook ads to reach them.

There’s also something called “re-targeting” (also known as remarketing).

Have you ever been followed around the web by adverts? If you’re like most people, you check out a new pair of shoes, and then everywhere you go online you see adverts promoting those shoes.

Online advertising options also have extremely advanced tracking features. After placing an ad, you can track every view, like, comment, click, and conversion it receives.

If you have any questions kindly drop a comment and If you want our expert to help you grow your business using digital marketing, kindly send a message via Whatsapp/Call