What You Should Know About Dofollow and Nofollow Link

 

Dofollow links are an HTML attribute that is used to allow search bots to follow the links. If a webmaster is linking to your site with dofollow link, search engine bots and people can follow you.

A no-follow link is a link that does not count as a point in the page's favour, does not boost PageRank, and doesn't help a page's placement in the SERPs.

Dofollow outbound links are links without the nofollow tag. Its source looks something like this:

<a href=”https://Yourwebsite.com/url” target=”_blank”>Link anchor</a>

Dofollow links on the paid post are considered part of a link scheme and a violation of Google’s Webmaster Guidelines.

The reason is that they pass PageRank to the linked page. Google considers this as PageRank manipulation and attaches a penalty to it

Dofollow outbound links on a sponsored blog post are DANGER!!!

Both the blogger and the reviewed product are on risk bench. If you want to do a sponsored post for a client, you are better not making your links dofollow. I understand some advertisers won’t accept this (and I have rejected a couple of them because they insist on dofollow links).

We as bloggers have the obligation to educate our clients and not just go after their reward. The danger is imminent. Don’t accept to publish any sponsored posts that require a dofollow link.

Such advertisers are out for artificial links and page rank manipulation. Google will find you and you won’t escape their penalties.

Some people think they can never be found by Google. Well, Google is smart enough. If they don’t find you, your competitor will tell them about you.

You see that it’s easy to fill this form and tell Google about your blog and of course the product you just got paid to review.

Nofollow Link! What do advertisers get?

I encourage advertisers not to focus on PageRank benefits except they care less about Google traffic. You know when Google strikes, you lose everything. There are other ways you can grow your backlinks and not be penalized by Google.

Though the instant traffic you may get from some blogs may not be considered, if the review is well written with proper keyword research and SEO, it will definitely rank well on SERPs and that will continue to bring your traffic.

There are other things you can require from bloggers to boost exposure. Sometimes, requiring them to publish your banner on their blogs, sticking the post to the home page, sharing on social media a couple of times, etc could bring more exposure – just my ideas!

What do you think about this? Do you accept sponsored posts on your blog? Are your outbound links dofollow?

Let hear from you in the comment box.